From Frustration to Innovation
Back in 2017, our founder was working late nights at a Seoul investment firm, wrestling with spreadsheets that crashed when handling large datasets. The existing financial modeling tools either cost a fortune or couldn't handle the complexity of Korean market data.
That frustration sparked an idea. What if we built a platform specifically designed for how analysts actually work? Not just another dashboard, but a complete modeling environment that thinks like an analyst thinks.
We spent eighteen months talking to professionals across Seoul's financial district - from junior analysts to portfolio managers. Their feedback shaped every feature we built. By late 2018, we had our first beta version running in three major firms.
Today, we serve over 200 financial professionals across South Korea. But we're still that same team obsessed with making complex financial modeling feel intuitive and powerful.